SMM SMM MAR/APR 2012 : Page 1

YOUR MEETINGS SUCK AND JON PETZ KNOWS WHY 16 LUXURY PRODUCTS MOTIVATE BOTH ENDS OF THE EMPLOYEE SPECTRUM 34 SALES AND MARKETING .COM MAR/APR 2012 » $ 10 There’s a better way to select sales training closers What would Dogbert do? 42 leadership Lessons learned from a father’s letters 22

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