Outdoor Industry News Day 1_Jan 22, 2014 : Page 1

Wednesday January 22, 2014 1 st EDITION Salt Lake City • FREE Avalanche, Rolling Forward: Celebrating 25 Years Q: Tell us about your company. What is your focus? A: My father, Ron Petrucci, founded avalanche in 1987. We’re still family owned and operated, and our focus has always been to offer top quality outdoor and active style garments to our consumer at competitive prices. Q: What would you say makes your business unique? A: We have direct relationships with our retail partners, and we work together with them in continued on page 55 Princeton Tec to Introduce New Products at 2014 Outdoor Retailer Winter Market Sync Headlamp, Remix Rechargeable Headlamp, Merid-ian Strobe and Sector Spotlight Series Among New Prod-ucts to be Unveiled BORDENTOWN, N.J. — Princeton Tec, manufacturer of headlamps and personal lighting for the Outdoor, Tac-tical, Industrial, Bike and SCUBA markets, has an-nounced they will be un-veiling several new products at their booth continued on page 57 Red Rock Outdoor Gear Makes First Appearance at 2014 Outdoor Retailer Winter Market Article Courtesy of Red Rock Outdoor Gear Red Rock Outdoor Gear is thrilled to be a new vendor at the 2014 Outdoor Re-tailer Winter Market. For those unfamil-iar with us, we cut our teeth servicing independent retail stores in the Surplus Industry. In the beginning, we manufac-tured, refurbished, and sold dog tag em-bossing machines and supplies to Army Navy Stores. Later, we became a master continued on page 41 Tabar, Inc and Fownes Bros Announce Strategic Alliance to Create Synergies Between the Two Firms NEW YORK, N.Y./BETHEL, Conn.—Tabar Inc, a private label technical sport glove design and production firm which has served the outdoor and sports market place for more than 30 years and Fownes Bros, a 236 year old company steeped with heritage in the fash-ion dress leather and sport casual market, have announced plans to join forces and share resources in a new strategic partnership. continued on page 20 Where’s The Heat?! Trapped by Terramar Sports’ newest technology, Cli-maSense! Terramar’s dynamic new thermal regulating technology intelligently adapts to the body's changing conditions keeping you comfortable no matter what the activity level, while simultaneously providing advanced odor control. Terramar (Booth #33051) and Terramar Hottotties (Booth #BR423) will be showcasing their new ClimaSense apparel at the Out-door Retailer Winter Market. Terramar, one of the first base layer manufactures to assign warmth factors (1.0, 2.0, and 3.0) to every product it produces based on weight and specific continued on page 55 Introducing Drydye Fabrics Fabrics so advanced they set a new Standard for Eco Per-formance. Q: What is Drydye Technology? A: Drydye Technology uses a supercritical fluid process to eliminate all water in the dyeing process. Drydye fabric also uses 50 percent less energy and uses pure dyestuffs with no chemical additives; this clean process creates ad-vanced fabrics that produce no polluted effluent in the dyeing process. Q: How is this different from other waterless continued on page 57 Innovation, Style and Toughness: Flex Traction Jambu the outdoor-inspired fashion lifestyle shoe brand and wholly owned subsidiary of Vida Shoes International (Vida) is launching the first ever boot with a built in tung-sten carbide mechanism for traction on ice and in in-clement weather conditions. The Flex Traction boot is an innovative and patented design with a stud mechanism integrated in the outsole. This product enables the end user, with the rotation of a dial, to eject the studs upon changing weather condi-tions without the need to remove or attached anything to the footwear. continued on page 41 VIM & VIGR: Fashionable Compression Socks that Work as Hard as You Do VIM & VIGR, a new line of high-quality compression socks utilize an advanced Gradient Pressure knitting tech-nology to energize legs by increasing the circulation of freshly oxygenated blood. This innovative company is debut-ing their second line of women’s com-pression socks with 10 new patterns, as well as the initial men’s collection in-cluding six classic designs. VIM & VIGR’s dynamic compression socks work to inhibit swelling and alleviate continued on page 44 White Sierra Article Courtesy of White Sierra About White Sierra is PROUD to offer apparel made for your outdoor adventures! http://www.whitesierra.com/. Visit us at OR Booth #20033. Mission We continue in our mission to bring customers accessible prod-ucts that prove themselves on durability, performance, value and protection throughout the life of the garment. continued on page 44

Avalanche, Rolling Forward: Celebrating 25 Years

Q: Tell us about your company. What is your focus?
A: My father, Ron Petrucci, founded avalanche in 1987. We’re still family owned and operated, and our focus has always been to offer top quality outdoor and active style garments to our consumer at competitive prices.

Q: What would you say makes your business unique?
A: We have direct relationships with our retail partners, and we work together with them in order to customize the perfect product as offerings to their customer.

Q: Describe your company’s current marketing plan.
A: We plan to focus on communicating directly with our consumer via social media. We also partner with retailers to fund promotions and advertising directly to their customer base.

Q: What have been your greatest challenges in this industry?
A: The transition from manufacturing garments in our own factories here in North America, to sub-contracting to factories abroad was a major challenge for us. There were some years where we purposely kept our distribution manageable until we were able to build successful partnerships and grow our capacity overseas.

Q: Do you have any special plans for the show?
A: We’re here at the OR show to enjoy the industry. It’s exciting to see what everyone is up to, and how each company decides to promote their brand. We’re also, of course, here to introduce our fall 2014 collection to potential new customers, as well as finalize programs and reiterate ideas with existing customers.

Q: Are you promoting a single product or service?
A: We’re not promoting one single product or service, but we definitely have our focus in terms of what type of products have been successful for our customers at the retail level.

Q: Are you introducing any new products at the show?
A:We’re introducing our new space dye Calypso Active tops. They’re made with a special fabric that is not only highly breathable and superbly insulating; there is a gorgeous visual texture, which compliments the truly fashionable design of the Calypso tops.

Q: Which of your products are the most popular?
A: In general, our most popular items are mid-weight tops for both men and women. We build our collections around unique fabrics, anything with an amazing hand, interesting texture or visual appeal paired with technology to keep the wearer warm, dry and comfortable in various environments. Our women’s Mogul Pant is also amongst our best sellers. There is something about a soft and stretchy with an amazing ‘spongy’ hand, consumers just can’t get enough of it.

Q: What makes your company different from the competition?
A: We base our model on two important characteristics, product and partnership. We build product at moderate prices without sacrificing technology, quality or uniqueness of design. We’re also very conscious of the trust it takes in order for our retail partners to put their investments into our product.

Q: How do you handle sales and/or distribution?
A: We work directly with our customers in order to put together the best program to fit their plan and goals. We distribute from a central warehouse in California, very close to the Long Beach port of entry.

Q: Who are your end users?
A: Our end user is the price savvy, style conscious consumer who understands what it takes to stay comfortable in various climates, and absolutely does not want to sacrifice quality. We have a direct voice form our end users in our own boutique near our New England headquarters, so we’re able to gather feedback directly from the source.

Q: How do you see your company’s future in terms of economy, sales, technology and product evolution?
A: We’re continuously developing offerings based on the inspiration from our customers, and their successes with our product. Our niche of building top quality garments with interesting technologies at fair pricing has driven us to expand our supplier base. This in turn has helped us to develop a well-rounded collection, and as we continue to innovate and become savvier in regard to what the end user is asking of us, we’re seeing growth based on those successes.

Q: To what do you attribute your company’s success?
A: The basis for our success is simple, deliver great product and drive our retail partner’s sell through. Everything we develop must to go through intense scrutiny; we gauge the uniqueness of style, quality of materials, cost fairness and deliver ability. We stay true to our niche, which has proven to be a successful position in the industry.

Q: How can our readers find out more about your company?
A: Reader’s can visit our website, www.avalanchewear.com, once there they can also link to our social media outlets. Reader’s here at the Outdoor Retailer Winter Market can visit us at our show booth, at space #38155.

Read the full article at http://pubs.royle.com/article/Avalanche%2C+Rolling+Forward%3A+Celebrating+25+Years/1604359/191191/article.html.

Princeton Tec to Introduce New Products at 2014 Outdoor Retailer Winter Market

Sync Headlamp, Remix Rechargeable Headlamp, Meridian Strobe and Sector Spotlight Series Among New Products to be Unveiled

BORDENTOWN, N.J. — Princeton Tec, manufacturer of headlamps and personal lighting for the Outdoor, Tactical, Industrial, Bike and SCUBA markets, has announced they will be unveiling several new products at their booth (#24001) during the 2014 Outdoor Retailer Winter Market in Salt Lake City, Utah.

Sync Headlamp
When developing the 90 lumen Sync, PTEC began with their proven, stable asymmetrical single arm bracket, integrating essential lighting modes to please a wide variety of discerning users, and tied it all together with an easy to use interface. Sync allows direct access to a red LED, spot beam, and flood beam by a twist of the power dial. For those times that require max output a further rotation of the dial accesses a dual beam mode - spot and flood at the same time.

Remix Rechargeable
Starting with the hybrid LED array of the Remix headlamp, the 185 lumen Remix Rechargeable gains a rechargeable lithium-ion battery pack, rear mounted for balance and as a platform for flashing rear lights. A weather sealed micro-USB port allows for charging, monitored by built in battery power meter. This dual fuel light can run on three AAA batteries should the need arise. Head rotates back to protect power button during storage and transport.

Princeton Tec will also showcase the following versatile new lights, including:

• Meridian Strobe – The Meridian LED emergency strobe and locator light is visible for over a mile. The body is designed to be low-profile and adaptable to a wide range of uses: easy attachment to PFD, SCUBA tank or any 1 inch webbing is possible. The toggle switch allows for operation of red and white strobing modes. Built to withstand the rigors of diving, the light is waterproof to the IPX8 standard.

• Sector 5 – This Sector 5 packs a powerful 550 lumen beam with the convenience of a pistol grip for momentary or constant illumination. Four C-cell batteries minimize bulk while providing ten hours of burn time. The new trigger switch design is easy to use with gloved hands; access momentary on via a half-pull and constant on via full pull. The switch also locks out to prevent accidental illumination and battery drain while in transit or storage.

About Princeton Tec
Since 1975, New Jersey-based Princeton Tec's goal has been to deliver top-quality outdoor lighting products to the outdoor, bike, industrial, tactical, and SCUBA industries. The company is an American manufacturer, and through the decades has built a strong reputation with dealers and customers for their superior and reliable lights. For more information about Princeton Tec, please visit www.princetontec.com.

Read the full article at http://pubs.royle.com/article/Princeton+Tec+to+Introduce+New+Products+at+2014+Outdoor+Retailer+Winter+Market/1604364/191191/article.html.

Red Rock Outdoor Gear Makes First Appearance at 2014 Outdoor Retailer Winter Market

Red Rock Outdoor Gear is thrilled to be a new vendor at the 2014 Outdoor Retailer Winter Market. For those unfamiliar with us, we cut our teeth servicing independent retail stores in the Surplus Industry. In the beginning, we manufactured, refurbished, and sold dog tag embossing machines and supplies to Army Navy Stores. Later, we became a master distributor for other top knife, camping, and accessory brands, while sourcing our own manufacturing for outdoor products. Today, we’re Red Rock Outdoor Gear, a brand that specializes in backpacks and other outdoor products for the camping, hunting, and tactical industries. We've never been more excited than we are for 2014.

We at Red Rock Outdoor Gear have worked diligently over the last year to bring new, innovative products to our customers. In early 2013, we partnered up with Mossy Oak Camo Brands to build tactical packs and accessories for sportsmen. The appeal of tactical gear is at an all time high, and we believe that the modern sportsman recognizes the need for its superior functionality. Quiet camouflage fabrics combined with tactical designs and construction makes for a deadly combination. We then strengthened our popular Red Rock Outdoor Gear line with the addition of several new packs and rifle cases; additions that continue to provide our customers with timeless quality at a value.

In years past, we’ve produced some of the most popular day packs and concealed carry packs, and we’re confident that our customers will see the same benefits in carrying our rifle/shotgun packs and cases. Our most anticipated release for 2014 is our Mavrik Series packs and accessory pouches. What makes the Mavrik Series unique is the combination of the popular molle webbing system with velcro fastening to create a highly customizable and personal backpack experience. Internal compartments lined with velcro and velcro webbing are the platform for an extensive line of interchangeable pouches and accessories. Mixing and matching of molle and velcro accessories offers endless options for personalizing these packs internally.

All Mavrik packs feature clam shell style main compartments which provide the user full access and usage of the entire compartment space, a feature that's certain to appeal to photographers, medics, outdoorsmen, and tactical officers. Externally, sleek lines and subtle tactical stylings make the Mavrik series stand out amongst conventional nylon packs. Padded walls protect contents inside, while the outside is constructed of lightweight 420 denier dynatec nylon and 840 denier ballistic nylon. YKK zippers, nylon webbing, and Duraflex buckles contribute to a bomb-proof exterior.

The unique Red Rock Outdoor Gear Mavrik Series offers the highest level of functionality in an outdoor backpack. Don’t consider your Outdoor Retailer a success until you’ve visited Booth #BR623. Come see what’s new and what sets Red Rock Outdoor Gear apart.

Read the full article at http://pubs.royle.com/article/Red+Rock+Outdoor+Gear+Makes+First+Appearance+at+2014+Outdoor+Retailer+Winter+Market/1604365/191191/article.html.

Tabar, Inc and Fownes Bros Announce Strategic Alliance to Create Synergies Between the Two Firms

NEW YORK, N.Y./BETHEL, Conn.—Tabar Inc, a private label technical sport glove design and production firm which has served the outdoor and sports market place for more than 30 years and Fownes Bros, a 236 year old company steeped with heritage in the fashion dress leather and sport casual market, have announced plans to join forces and share resources in a new strategic partnership.

Gary Schloss, President of Tabar, explains that the two highly regarded firms service two spectrums of the hand wear category. Tabar has strengths in the more technical areas of the outdoor market, with an emphasis on complex technical design and fabric sourcing. Fownes is an innovator and fashion leader in the broader cold weather accessory retail market. Coupled with Fownes’ sourcing offices and wholly owned factories in Asia, a strategic alliance will allow both companies shared resources to best serve both ends of the market.

Even Dunlop, Principal and C.O.O. of Fownes Bros adds “The line between technical sport and fashion has blurred over the years. Consumers have come to expect both qualities when it comes to product. A strategic alliance makes this expectation a seamless reality. Additionally, Fownes’ leather glove heritage coupled with Tabar’s technical expertise allows for expansion into new market segments and product categories.”

The two firms plan to maintain their individual locations and will begin to leverage each other’s strengths to offer a more expanded level of service and resources to their respective clients immediately. The firms have collaborated with each other over the years and saw this alliance as a real opportunity to take this relationship to a higher level. Schloss adds, “Both the teams at Tabar and Fownes have always found interesting ways to work together and there are definite synergies to working more closely to the benefit of the client bases. This allows Tabar to utilize the factory direct model for the types of gloves that Fownes is famous for delivering as well as access to a larger back office, sourcing and production support system. Sometimes bigger can be better and we will begin to launch some new initiatives starting early in 2014.”

For more information, stop by Booth #62045.

Read the full article at http://pubs.royle.com/article/Tabar%2C+Inc+and+Fownes+Bros+Announce+Strategic+Alliance+to+Create+Synergies+Between+the+Two+Firms/1604367/191191/article.html.

Where’s The Heat?!

Trapped by Terramar Sports’ newest technology, ClimaSense! Terramar’s dynamic new thermal regulating technology intelligently adapts to the body's changing conditions keeping you comfortable no matter what the activity level, while simultaneously providing advanced odor control. Terramar (Booth #33051) and Terramar Hottotties (Booth #BR423) will be showcasing their new ClimaSense apparel at the Outdoor Retailer Winter Market.

Terramar, one of the first base layer manufactures to assign warmth factors (1.0, 2.0, and 3.0) to every product it produces based on weight and specific fabric characteristics (allowing you to quickly select the right baselayer for any activity), is excited to take this system to the next level with Climasense. The brand will be showcasing the 1.0 Trailhead CS, 2.0 Thermolator CS, 3.0 Ecolator CS, 4.0 ThermaWool CS (1/4 zip image featured). “Each item in the collection offers something unique to the wearer,” says Maureen Coleman, Vice President of Design for Terramar. “For example, Thermolator CS offers a 360 degree stretch jersey with mesh panels and a brushed surface, which creates additional air trapping warmth with a wicking, fast drying, breathable, and soft feel. And our ThermaWool CS is a unique wool expedition weight garment that is highly moisture wicking, fast drying, and breathable with a “no itch” feel. There is nothing like it, that we know of, in the market!”

Just a few steps away, Terramar will be showcasing its Women’s Hottotties line in a brand new booth in the ballroom (Booth #BR423). Hottotties will be showcasing traffic stopping new designs and colors, including their exciting new Fantasy Catsuit made with their signature 2.0 Cloudnine CS fabric. “The Fantasy Catsuit is a unique, one-of-a-kind midweight thermal regulating garment perfect for the slopes or lodge,” says Andrew Zager, VP of Sales for Hottotties. In addition to the Catsuit, Hottotties is offering a new Kaleidoscope Print in its 2.0 Cloudnine CS crew and pant. On the higher end of the spectrum, Hottotties is proud to introduce Kashmir CS, a luxurious performance garment which boasts a heat generating technology with hollow spaces between fibers which capture body heat and prevent warmth from escaping. Its brushed surface adds additional air trapping warmth keeping up with Terramar’s new ClimaSense technology.

“ClimaSense is an exciting new technology that we are all very excited about," says Mark Boehmer, Terramar’s Vice President of Product Development. “It is an integral part of Terramar’s new advanced technology offerings and we are investing heavily in the program.”

Terramar will also be featuring its revamped children’s line, with brighter and more stimulating colors than ever before. The children’s line will also offer Climasense styles.

Stop by the Terramar and Terramar Hottotties booths and see for yourself where all the heat has gone this season.

Read the full article at http://pubs.royle.com/article/Where%E2%80%99s+The+Heat%3F%21/1604368/191191/article.html.

Introducing Drydye Fabrics

Fabrics so advanced they set a new Standard for Eco Performance.

Q: What is Drydye Technology?
A: Drydye Technology uses a supercritical fluid process to eliminate all water in the dyeing process. Drydye fabric also uses 50 percent less energy and uses pure dyestuffs with no chemical additives; this clean process creates advanced fabrics that produce no polluted effluent in the dyeing process.

Q: How is this different from other waterless dyeing Technologies?
A: Drydye Technology converts rolls of polyester fabric directly into finished goods and uses pressure to fix dye into the polymer. The Yeh Group pioneered this technology three years ago and has developed a sophisticated system to deliver consistent quality product. By having an international team of experts, we have advanced the productivity of the machine, created premium products, and we now have the ability to start up new equipment without a long learning curve.

Q: Who is The Yeh Group?
A: The Yeh Group is a consortium of companies that deliver over 60 million yards of a variety of knitted goods; strives to be a leader in eco-efficiency; and has alliances to deliver full package apparel. Our largest entity, Tong Siang, not only makes the highest quality performance fabrics for the worlds leading Brands; but also continuously invests in the latest equipment to engineer the next generation of product.

Q: How does sustainability play into The Yeh Group’s offerings?
A: The Yeh Group creates innovative products that use sustainable raw materials, processes, and technologies. Through innovation, recycling, and investments we are taking a leadership position to reduce waste, water, and harmful chemicals from textile processing. We monitor everything (energy, wastes, water consumption, etc) in order to become more eco-efficient every year.

Q: How does The Yeh Group continue its leadership position?
A: The Yeh Group will consistently innovate to create the best products and will strive to create more high performance products for our customers. Our diverse team offers rich industry experience, challenging the way we approach developments to ensure results. We take on new equipment, technologies, and processes to continually differentiate our products and create value for our customers.

For more information, stop by Booth #MR150B.

Read the full article at http://pubs.royle.com/article/Introducing+Drydye+Fabrics/1604370/191191/article.html.

Innovation, Style and Toughness: Flex Traction

Jambu the outdoor-inspired fashion lifestyle shoe brand and wholly owned subsidiary of Vida Shoes International (Vida) is launching the first ever boot with a built in tungsten carbide mechanism for traction on ice and in inclement weather conditions. The Flex

Traction boot is an innovative and patented design with a stud mechanism integrated in the outsole. This product enables the end user, with the rotation of a dial, to eject the studs upon changing weather conditions without the need to remove or attached anything to the footwear.

Eight extremely tough tungsten carbide studs are built into every pair for superior grip. Hydrophilic and antibacterial upper materials make this boot quick drying and odor free. Flex Traction has an insulated comfort rating of -10 F and cold crack rated of -15 F.

“This heavy duty built-in system is one-of-a-kind and long awaited in the outdoor industry,” explains Yetzalee Cubero – Marketing Director for Jambu. “Jambu continues to make footwear that seamlessly takes consumers from one adventure to another and the Flex Traction boot is no exception.”

About Jambu
Jambu is outdoor inspired footwear with on trend elements. Jambu empowers people to love their journey through life. To seize the moment. Embrace every path. Explore those inevitable twist and turns. To grab opportunities. Discover new places. Reach higher. Dig deeper.

Personally view Jambu at their Booth #32172, visit their website www.jambu.com. To become an authorized Jambu retailer call 877- 541-5337.

Read the full article at http://pubs.royle.com/article/Innovation%2C+Style+and+Toughness%3A+Flex+Traction/1604371/191191/article.html.

VIM & VIGR: Fashionable Compression Socks that Work as Hard as You Do

VIM & VIGR, a new line of high-quality compression socks utilize an advanced Gradient Pressure knitting technology to energize legs by increasing the circulation of freshly oxygenated blood.

This innovative company is debuting their second line of women’s compression socks with 10 new patterns, as well as the initial men’s collection including six classic designs. VIM & VIGR’s dynamic compression socks work to inhibit swelling and alleviate leg soreness and heaviness by increasing the circulation of freshly oxygenated blood. All of the designs are listed with the Food & Drug Adminitsration (FDA) and offer a compression level of 15-20 mmHg (millimeter per mercury) with graduated pressure that is tightest at the ankle and lessens as it continues towards the knee. Research shows that excessive hours sitting or standing at a time can be harmful to leg circulation and oxygenation. VIM & VIGR provides knee-high socks in a choice of wool, cotton and nylon that help support a healthy lifestyle, reduce and prevent deep vein thrombosis (DVT), blood clots, spider and varicose veins with the graduated compression. With VIM & VIGR, you don’t have to sacrifice your health or style.

About VIM & VIGR
VIM & VIGR is a line of high-quality compression socks that combine innovative technology and fashionable designs. Each pair utilizes advanced Gradient Pressure knitting technology to help support weak veins and reduce leg swelling, fatigue, and pain. Founder and President Michelle Huie has more than 10 years of sales and marketing experience in the pharmaceutical and health care industry which inspired her to create compression socks that provide function without sacrificing fashion. For more information on VIM & VIGR, visit www.vimvigr.com or stop by Booth #70. Become a fan at www.Facebook.com/VIMVIGR, follow on Twitter@VIMVIGR and on Instagram@VIMVIGR.

If you have any questions, please contact Michelle Huie at 406-552-3683 or email michelle@vimvigr.com.

Read the full article at http://pubs.royle.com/article/VIM+%26amp%3B+VIGR%3A+Fashionable+Compression+Socks+that+Work+as+Hard+as+You+Do/1604373/191191/article.html.

White Sierra

Article Courtesy of White Sierra

About
White Sierra is PROUD to offer apparel made for your outdoor adventures! http://www.whitesierra.com/. Visit us at OR Booth #20033.

Mission
We continue in our mission to bring customers accessible products that prove themselves on durability, performance, value and protection throughout the life of the garment.

Company Overview
We encourage you to spend more time outdoors by providing accessible product for the entire family. Too often day-to-day life can limit outdoor activities. While wearing a cozy fleece or a 3-in- 1 Jacket you can be living the outdoor lifestyle every day. We at White Sierra want to encourage all of you to make, and take the time, to think, and be outside. Enjoy what nature has to offer, stay protected no matter what the weather and be assured that White Sierra has you covered for whatever activity you choose, from an epic adventure or just to enjoy the comfort of a well-crafted garment.

In the tropical rainforest, or on the beaches of the Baja Peninsula, to the snows in Glacier National Park, White Sierra products will earn the attention of the outdoor customer. Keeping you protected and comfortable through a variety of activities is our challenge, one that we enjoy and deliver on.

White Sierra has been a part of this great industry for more than 35 years. We stand strong with our heritage, and remember to Think Outside.

Read the full article at http://pubs.royle.com/article/White+Sierra/1604374/191191/article.html.

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