Outdoor Industry News Outdoor_Retailer_D4_Sat_Jan_24_2015 : Page 1

Saturday January 24, 2015 4 th EDITION Salt Lake City • FREE Advanced Testing Instruments, Our Name Says it All. When Your Reputation is at Stake We are the Clear Choice. Article Courtesy of Advanced Testing Instruments Founded in 1999 Advanced Testing Instrument Corpora-tion of North America (ATI) had one goal in mind: To be-come North America’s Premier Supplier of state-of-the-art Testing Equipment for Quality Control. Our suppliers have been handpicked and are known to be the best in the indus-try. We are customer driven and focus on continued on page 38 Tap into East Coast Market at the GO Outside Festival What do equipment demos, pro athletes, workshops, races, camping, music, and 25,000 people have in com-mon? Be part of the GO Outside Festival and you’ll find out. Started by the Roanoke Outside Foundation, a non-profit organization with a mission to connect people out-doors, the GO Outside Festival is a celebration of everything outdoors. “It’s an opportunity for brands to connect directly with users,” says Pete Eshelman, director of Roanoke Outside, “and for users to try new activities, be inspired by pro athletes, learn new skills, continued on page 48 Glerups: Beautiful. Natural. Warm. Born in Denmark and introduced in the U.S. last fall, Glerups feature all of the hallmarks of Scandinavian de-sign—the perfect marriage of form, style and function. Constructed of 100 percent wool (a combination of Merino wool from New Zealand and Gotland wool from Sweden), these shoes exceed expectations and challenge the conventional ideal of what defines a great house shoe. For most, house shoes (or slippers) are disposable yearly purchases whose primary job is to provide some level of cushion and warmth between the soles of continued on page 20 CORDURA Brand Fabrics Launch New Dimensions of Durability WICHITA, Kan.—INVISTA’s CORDURA brand an-nounces continued momentum of leading brands adopting CORDURA fabrics. These brand adoptions are coupled with new CORDURA Combat Wool fabric innovations and the launch of a Fashion/Function campaign featuring designs from Alex Valdman. Brands including Reebok, Timberland, Thule, Black Diamond, Manhattan Portage, Levi’s, and a long list of others are utilizing CORDURA fabrics in their new de-signs. From durable training shorts and rugged skate-boarding jeans to technical backpacks and everything in between, the diverse functionality of CORDURA fabrics is evident in these distinctive collections. continued on page 57 Cotton Research and Promotion Unaweep Cliffs Saved Program Hall of Fame Announced for Climbing NEW YORK––Cotton Incorporated announced the for-mation of a Cotton Research and Promotion Program Hall of Fame, which annually recognizes U.S. cotton industry leaders that have made significant contributions to the Program or to the cotton industry in general. The five in-augural honorees: J. Dukes Wooters (New York); Morgan Nelson (New Mexico); Marshall Grant (North Carolina); Fred Starrh (California); and Lambert Wilkes (Texas) were recognized for their achievements at the combined Cotton Board/Cotton Incorporated Board of Directors meeting in St. Petersburg, Florida December 2014. The Cotton Research and Promotion Program was established in 1966 to expand the demand for upland continued on page 20 Western Colorado Climbers’ Coalition (WCCC) and the Access Fund are pleased to announce the purchase of two major cliffs in Unaweep Canyon that secure permanent public access. Acquisition of the Television Wall and Lower Mothers Buttress culminates a 25-year history of conservation and public access along this portion of the Unaweep/Tabeguache Scenic Byway. This purchase adds 40 acres of land that hosts more than 50 high-quality granite climbing routes to previously protected lands. Public access to these walls was closed three years ago when the property owner sought to sell the property. After two years of negotiations to purchase or lease the cliff line, WCCC and Access Fund reached continued on page 57 NATHAN Celebrates National Running Safety Month in November SHARON HILL, Pa.—NATHAN Sports, the Running Essentials leader in creating purposefully-designed hy-dration, visibility and performance gear, was excited to celebrate National Running Safety Month in November. With the help of NATHAN’s elite athletes, including Andy Potts and Cam Dye, the brand wanted to make sure runners understand the importance of staying properly hydrated and visible when heading out for a run, for op-timal safety. Fresh on the heels of NATHAN’s recent “What’s Your Hydration Plan?” and “Fire Up Your Run” campaigns, continued on page 20 Outlast Presents New Filling Material PCM Viscose and Down are the Perfect Symbiosis for an Optimum Sleeping Climate Outlast Technologies, market leader for temperature reg-ulating phase change materials (PCMs), enlarges its prod-uct range again and presents the new performance filling material “Universe:” Heat and moisture regulating PCM viscose fibers combine perfectly with cozy downs and offer a natural solution for climate comfort in bedding and apparel products. The heat managing Outlast PCM viscose fibers form one part of the new filling material “Universe” (30 percent viscose Outlast, 70 percent down). They are 10 millimeters continued on page 38 Patagonia Names New General Manager for Europe AMSTERDAM—Patagonia welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East. Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed and ridden throughout Asia, Europe, North America, Aus-tralia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters. continued on page 48

Advanced Testing Instruments, Our Name Says it All. When Your Reputation is at Stake We are the Clear Choice.

Founded in 1999 Advanced Testing Instrument Corporation of North America (ATI) had one goal in mind: To become North America’s Premier Supplier of state-of-the-art Testing Equipment for Quality Control. Our suppliers have been handpicked and are known to be the best in the industry. We are customer driven and focus on your individual needs and requirements. Our equipment is used in the Textile, Aero Space, Military, Outdoor Retail, Automotive, Plastic, Paper, Paint, Chemical, Medical, Roofing and Building Materials, Hygiene, Nonwovens, Flooring, and many other quality conscious industries.

Our instruments are used to test Abrasion, Pilling, and Snag Resistance, Tensile Strength and Elongation, Elmendorf Tear Strength, Air Permeability, Hydrostatic Head (the resistance to fluid penetration), Moisture Vapor Transition Rate (MVTR), Xenon Arc Light Fastness Testing, Color Fastness and Wash Durability, Damp Heat and Salt Corrosion Testers, Bursting Strength, Stretch and Recovery, Precision Thickness Measurements, Static and Dynamic Coefficient of Friction Testers, Melt Flow, Film Shrink, Leak, Burst and Gas (O2/CO2) of packaged food products.

Advanced Testing Instruments in conjunction with our suppliers also provides service, calibrations, spare parts, and consumables for all of the instruments we offer. Most consumable items and spare parts are available from our stock inventory.

We represent the following equipment manufacturers:

TEXTEST Instruments, Zurich, Switzerland––specializing in Air Permeability, Hydrostatic Head, High Tenacity Digital Elmendorf Tear Testers, and Automatic Thread Counters.

James Heal, Halifax, England–– James Heal is the market leader in Abrasion, Pilling, Snagging, Xenon Arc, Tensile, Burst, Digital Elmendorf and Color Fastness Testers.

CO.FO.ME.GRA, Milan, Italy–– specializing in Corrosion and Table Top Xenon Arc Light Fastness Testers.

Gintronic AG Herrliberg, Switzerland–– leading the market in Automatic Moisture Vapor Transmission Rate Testers (MVTR) and Water Vapor Transmission Rate Testers (WVTR) for the ASTM, ISO and, JIS standards

Hanatek, East Sussex, England–– specializing in Precision Thickness Gauges, Melt Flow Indexer, Coefficient of Friction, Film Shrink, and other package testing instruments.

Aneolia, Paris, France––supplying advanced generation testers for O2/CO2, Leak, and Burst Testing of packaged food, art, and pharmaceutical products.

For more information, visit the Advanced Testing Instruments Booth #255- 219.

Email: info@ATICorporation.com
Website: www.ATICorporation.com

Read the full article at http://pubs.royle.com/article/Advanced+Testing+Instruments%2C+Our+Name+Says+it+All.+When+Your+Reputation+is+at+Stake+We+are+the+Clear+Choice./1899954/241137/article.html.

Tap into East Coast Market at the GO Outside Festival

What do equipment demos, pro athletes, workshops, races, camping, music, and 25,000 people have in common? Be part of the GO Outside Festival and you’ll find out. Started by the Roanoke Outside Foundation, a nonprofit organization with a mission to connect people outdoors, the GO Outside Festival is a celebration of everything outdoors.

“It’s an opportunity for brands to connect directly with users,” says Pete Eshelman, director of Roanoke Outside, “and for users to try new activities, be inspired by pro athletes, learn new skills, and walk away with a lifetime connection with the outdoors.”

Q: Why should companies get involved with the GO Outside Festival?

A: The goal of the GO Outside Festival is to be a forum in which companies can tell their story and connect with users.

We all have a story to tell, and making that emotional connection with customers is more important today than ever. Consumers have too many choices, which makes obtaining new users, converting them to brand ambassadors, and users for life crucial.

The GO Outside Festival allows companies to connect with users on a personal level; people get to touch your gear, meet your staff, and hear your story first hand. Most outdoor manufacturers are based in the West and don’t necessarily have the resources to put a team on the ground and connect with outdoor users in the East. But those that are making the effort to grow their brand from a grassroots level are seeing the benefits in increased brand loyalty and market share. Nearly two thirds of the U.S. population is on the East Coast. That’s a number that can’t be ignored.

Q: What can people expect at the GO Outside Festival?

A: The entire festival is free, and with more than 175 programs there is something for everyone. If it’s outdoor related, it’s represented in some shape or form. Just sitting behind a table is frowned upon. Vendors are encouraged to provide interactive and personal experiences that engage consumers.

Wander the festival grounds where you’ll see pro bike trials riders showing their skills as people zip overhead. Round the corner and you’ll see runners take off on a trail run. Pass through the clinic tent, learn to fix a flat tire, then head over to the fly casting pond. Demo a mountain bike then hop on a SUP for some downward dog. Play a round of disc golf then watch the dock jumping dogs. Drop your broken pack off to get repaired then take an adult big wheel out for a spin. Grab a beer, enjoy the evening concert, crawl in your tent, and then wake up for even more adventures.

Q: When and where is the GO Outside Festival?

A: Located in Roanoke, Virginia, the festival takes place Oct. 16-18, 2015.

Q: How can companies get involved?

A: Stop by Booth #22, send a text to 540- 392-6989, email to pete@roanokeout side.com, or visit www.roanokegofest.com. Connect with event staff at Winter OR and vendor fees are waived.

Read the full article at http://pubs.royle.com/article/Tap+into+East+Coast+Market+at+the+GO+Outside+Festival/1899958/241137/article.html.

Glerups: Beautiful. Natural. Warm.

Born in Denmark and introduced in the U.S. last fall, Glerups feature all of the hallmarks of Scandinavian design— the perfect marriage of form, style and function.

Constructed of 100 percent wool (a combination of Merino wool from New Zealand and Gotland wool from Sweden), these shoes exceed expectations and challenge the conventional ideal of what defines a great house shoe.

For most, house shoes (or slippers) are disposable yearly purchases whose primary job is to provide some level of cushion and warmth between the soles of our feet and cold, bare floors. They are functional but not particularly stylish, of questionable durability and prone to over-heating. Glerups not only address these shortcomings, but provide added benefits that most (if not all) slippers can’t match.

The felted wool used for the shoes is tracked from “sheep to shoe,” which means it’s naturally processed. The company avoids unnecessary chemicals and uses only colors that are free of heavy metals and azodyes. The nearly one quarter inch thick wool is breathable by the grace of Mother Nature, keeping feet comfortably warm and the inner sole packs an added punch with a double layer of wool.

That breathability also means these shoes are capable of capturing as much as 35 percent of moisture, keeping your feet feeling dry and warm. Less moisture by the way also means less odor, something that frequently condemns slippers of lesser quality. And don’t forget, wool is naturally self-cleaning and anti-microbial.

The soles on most styles of Glerups are calfskin, an added layer of softness and flexibility that provides a deceptive amount of traction on non-carpeted surfaces. A rubber sole is also available in select models.

Glerups require minimal maintenance— the occasional vacuum treatment or wiping with a cloth to extract dust— and they can be tossed in the washing machine as needed.

Glerups are available in three adult styles (Slip On, Shoe, Boot) and three children’s styles (Shoe, Boot and Baby Bootie). Most styles are available in seven vegetable-dyed colors: grey, charcoal, natural brown, purple, petrol (blue), red, orange and lime. For more information, visit Glerups during Outdoor Retailer Winter Market at Booth #29162W, or online at www.glerupsusa.com.

Read the full article at http://pubs.royle.com/article/Glerups%3A+Beautiful.+Natural.+Warm./1899965/241137/article.html.

CORDURA Brand Fabrics Launch New Dimensions of Durability

WICHITA, Kan.—INVISTA’s CORDURA brand announces continued momentum of leading brands adopting CORDURA fabrics. These brand adoptions are coupled with new CORDURA Combat Wool fabric innovations and the launch of a Fashion/Function campaign featuring designs from Alex Valdman.

Brands including Reebok, Timberland, Thule, Black Diamond, Manhattan Portage, Levi’s, and a long list of others are utilizing CORDURA fabrics in their new designs. From durable training shorts and rugged skateboarding jeans to technical backpacks and everything in between, the diverse functionality of CORDURA fabrics is evident in these distinctive collections.

“These latest product adoptions using CORDURA fabric showcase the wide ranging versatility of our brand. The durable functionality of CORDURA fabrics is what consumers are looking for in crossover lifestyle and outdoor apparel that is long-lasting and stylish too,” says Cindy McNaull, global CORDURA brand and marketing director.

Beyond the expansion of host brand adoptions, the CORDURA brand continues to offer fabric innovations with the introduction of CORDURA Combat Wool, a Merino wool and nylon blend that mixes comfort and durability. Chia Her mill has created base layer and mid layer knits, stretch woven and lightweight non-stretch woven blends with a CORDURA Naturalle fabric shell and CORDURA Combat Wool next to skin, and Burlington recently launched woven CORDURA Combat Wool fabrics in twill, canvas, ripstop, dobby and stretch constructions.

With an eye on crossover lifestyle apparel, the CORDURA brand also entered into its first collaboration with an individual designer, Alex Valdman, to launch the CORDURA x Alex Valdman capsule collection. Valdman, a noted designer in the fashion industry, designed a multifunctional jacket and pant using CORDURA Combat Wool fabric that highlight the combination of fashion and function elements for today’s durable lifestyle apparel.

About CORDURA Brand

INVISTA’s CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, work wear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses.

To learn more about INVISTA’s CORDURA brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, and YouTube.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in more than 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE, ANTRON, AVORA, C12, COMFOREL, COOLMAX, CORDURA, CORFREE, DACRON, DBE, DYTEK, FRESHFX, LYCRA, PERFORMA, POLARGUARD, POLYSHIELD, POLYCLEAR, SOLARMAX, STAINMASTER, SUPPLEX, SUPRIVA, TACTEL, TACTESSE, TERATE, TERATHANE and THERMOLITE. More information on INVISTA can be found at www.INVISTA.com.

Read the full article at http://pubs.royle.com/article/CORDURA+Brand+Fabrics+Launch+New+Dimensions+of+Durability/1899970/241137/article.html.

Cotton Research and Promotion Program Hall of Fame Announced

NEW YORK––Cotton Incorporated announced the formation of a Cotton Research and Promotion Program Hall of Fame, which annually recognizes U.S. cotton industry leaders that have made significant contributions to the Program or to the cotton industry in general. The five inaugural honorees: J. Dukes Wooters (New York); Morgan Nelson (New Mexico); Marshall Grant (North Carolina); Fred Starrh (California); and Lambert Wilkes (Texas) were recognized for their achievements at the combined Cotton Board/Cotton Incorporated Board of Directors meeting in St. Petersburg, Florida December 2014.

The Cotton Research and Promotion Program was established in 1966 to expand the demand for upland cotton and to increase profitability for both cotton growers and importers of cotton products.

“As the Research and Promotion Program approaches its fiftieth year, we felt the time was right to acknowledge the contributions of those who have helped shape the modern cotton industry,” says Berrye Worsham, President and CEO of Cotton Incorporated.

• J. Dukes Wooters, the first President of Cotton Incorporated, is recognized for his innovative marketing of cotton to consumers, including the development of the now iconic Seal of Cotton trademark.

• Morgan Nelson, known as “Mr. Cotton” in his home state of New Mexico, was among the first directors of the Cotton Incorporated Board of Directors. He is honored for his strong leadership and lengthy tenure in this role, in which he was instrumental in generating and maintaining grower support and helping to shape the direction of Cotton Incorporated.

• Marshall Grant, a staunch advocate of boll weevil eradication, is recognized for his foresight and tenacity in convincing local and national leaders to address one of the greatest threats ever to face the U.S. cotton industry. Heralded as one of the most successful USDA projects, the Boll Weevil Eradication Program also contributed to a reduction in pesticide applications and the implementation of Integrated Pest Management among U.S. cotton growers.

• Professor Lambert Wilkes (deceased), along with his team at Texas A&M, is responsible for the engineering of the cotton module builder, which dramatically increased the efficiency of cotton collection and storage. In 2000, the state of Texas acknowledged the module builder as one of the four most significant economic achievements of the 1970s, alongside the opening of Dallas/Fort Worth International Airport and Southwest Airlines.

• Fred Starrh provided many years of leadership to the industry, first as Chairman of Cotton Incorporated and later as President and Chairman of Cotton Council International. He is honored for his strong leadership and for shepherding Cotton Incorporated through a transition of partnership with Cotton Council International to promote U.S. upland cotton around the world.

The 2014 honorees of the Cotton Research and Promotion Program Hall of Fame were chosen from nominations made by Certified Producer and Importer Organizations and voted upon by the Chairman's Committee of the Cotton Incorporated Board of Directors.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.

Read the full article at http://pubs.royle.com/article/Cotton+Research+and+Promotion+Program+Hall+of+Fame+Announced/1899975/241137/article.html.

Unaweep Cliffs Saved for Climbing

Western Colorado Climbers’ Coalition (WCCC) and the Access Fund are pleased to announce the purchase of two major cliffs in Unaweep Canyon that secure permanent public access. Acquisition of the Television Wall and Lower Mothers Buttress culminates a 25-year history of conservation and public access along this portion of the Unaweep/Tabeguache Scenic Byway.

This purchase adds 40 acres of land that hosts more than 50 high-quality granite climbing routes to previously protected lands. Public access to these walls was closed three years ago when the property owner sought to sell the property. After two years of negotiations to purchase or lease the cliff line, WCCC and Access Fund reached an agreement to obtain the properties.

“It is very exciting to have this longterm project come to fruition,” says Jesse Zacher, WCCC President. “After many years of negotiations and planning, it is fantastic to see it all finally coming together. Public access to these previously closed cliffs is a great asset for present and future public recreation groups.”

These two major crags are adjacent to the Sunday Wall, which was purchased by the Access Fund in 1991 in partnership with three local climbers, and the Upper Mothers Buttress, which was secured in 2010 by WCCC with the help of Colorado climbers John and Marti Peterson. With much of the canyon privately held, WCCC, Access Fund, and local climbers have worked diligently to purchase the unique granite cliffs of Unaweep over the last two decades.

Steve Johnson, chair of the Access Fund Loan and Acquisitions Committee and Regional Coordinator for western Colorado commented, “This land acquisition is important for climbers across the region and the nation because it unlocks access to great multi-pitch granite crags in a really scenic location. Acquisition of the Lower Mothers Buttress and the Television Wall consolidates free public access to the major cliffs in Unaweep.”

With a narrow window of time to protect the properties, Access Fund awarded WCCC with a Climbing Preservation Grant to defray closing costs and an Access Fund Land Conservation Campaign low-interest loan of $134,200 to acquire the threatened climbing area. Access Fund and WCCC have applied for a significant grant from Great Outdoors Colorado (GOCO), a lottery-funded open space grant program. The project provides a unique opportunity to preserve conservation and recreation values in the geologically unique canyon of the Uncompahgre Plateau. The GOCO application comes with additional support from Mesa County’s Board of County Commissioners, Mesa Land Trust, Conservation Colorado, the American Alpine Club, and National Outdoor Leadership School. If WCCC is unable to secure sufficient funds from grants or private donors, it will pursue an alternative plan to subdivide the cliffs from the total of 40 acres, and will sell two home sites, while pre- serving the cliffs in perpetuity.

WCCC now needs the support of climbers, recreationalists, and the people of western Colorado to pay back the loan and fundraise for stewardship of Unaweep Cliffs. Donations are encouraged and can be made to WCCC at www.west ernslopeclimbers.blogspot.com.

WCCC is extremely grateful for the important role of its partners and volunteers. Significant funding was received from the Aspen, Colorado-based Alpenglow Foundation, the family foundation of climbers John and Laurel Catto, and Shaw Construction in Grand Junction. As a Telluride-based real estate attorney, Johnson provided pro bono legal services to WCCC in connection with the purchase. Dave Foley provided pro bono survey work, and the appraisal work was also donated.

Read the full article at http://pubs.royle.com/article/Unaweep+Cliffs+Saved+for+Climbing/1899976/241137/article.html.

NATHAN Celebrates National Running Safety Month in November

SHARON HILL, Pa.—NATHAN Sports, the Running Essentials leader in creating purposefully-designed hydration, visibility and performance gear, was excited to celebrate National Running Safety Month in November. With the help of NATHAN’s elite athletes, including Andy Potts and Cam Dye, the brand wanted to make sure runners understand the importance of staying properly hydrated and visible when heading out for a run, for optimal safety.

Fresh on the heels of NATHAN’s recent “What’s Your Hydration Plan?” and “Fire Up Your Run” campaigns, NATHAN’s top athletes emphasized the combined importance of both hydration and visibility in the lead-up to National Running Safety Month. Proper hydration plays a vital role in safety, helping runners to fuel their run and avoid injury, perform better and recover faster. Proper visibility is also imperative to a safe run, as 70 percent of adult pedestrian fatalities occur in the dimly lit hours of dusk and dawn.

With those statistics in mind, and for easy reference, here are a few helpful running safety tips from some of NATHAN’s record-breaking athletes:

Be Visible

• Andy Potts, Olympian and World Champion triathlete—“When running or cycling, I always assume that people cannot see me. As such, I always dress in reflective clothing/vests and use some sort of light or strobe.”

• Max Fennell, First professional African American triathlete—“I love running at dawn—watching the sun rise in the middle of a training session energizes me. In the early morning hours, commuters are accustomed to seeing red blinking lights in traffic, so I like to make myself a bit more noticeable with NATHAN’s neon green StrobeLight.”

• Mike Wardian, Marathoner and ultra marathoner—“Try not to wear all black when running at night. While it is fun to dress like a ninja sometimes, this is not the time or the place—it only makes it harder for people to see you. I try to make sure I wear something reflective or carry a handheld light, to make sure I catch the attention of drivers in the dark.”

Hydrate, Hydrate, Hydrate

• Cam Dye, Professional triathlete— “Whether summer or winter, it’s crucial to hydrate before, during and after your run. During my runs, I like to use one 10- ounce NATHAN QuickShot every 45 minutes for optimal performance.”

• Pam Reed, Ultrarunner and two-time Overall Badwater Champion—“I like to take a Nathan water bottle, filled only with ice, out on my runs. Eating the ice helps, and as it melts, I can drink the water to fuel the rest of my run.”

Be Prepared

• Emily Harrison, Marathoner and ultrarunner—“ Be sure to tell someone you're going for a run and what route you’ll be taking. Also check the most recent weather report before heading out.”

• Ian Torrence, Ultrarunner—“If you plan to run in a busy area, use only one ear bud so you can hear what’s going on around you and stay more alert. When possible, run with a partner and carry your cell phone.”

• James Bonnett, Ultrarunner and coach—“While running in city streets, be sure to run toward traffic so you can always see what’s coming towards you.”

“As evidenced by our athletes’ expert advice, it’s important to stay properly hydrated while running, whether you prefer to carry (water bottles) or wear (belts or vests) your water source,” says Brent Hollowell, VP of Marketing for NATHAN. “Equally important is the use of lights and reflective pieces that can be seen from multiple angles, ensuring drivers can see you from all directions. Being prepared for a run—with proper hydration and visibility in place—means runners can focus and know they’re safe, for National Running Safety Month and beyond.”

For more details, visit NATHAN at www.NathanSports.com, on Facebook (NATHAN Performance Gear) and Twitter (@NathanPerfGear).

About NATHAN

Driven by a keen understanding of athlete needs, NATHAN’s team of innovators sweat the details, because it’s the details that help athletes push their potential. As a market leader in groundbreaking Running Essentials products, NATHAN purposefully designs performance-driven gear that helps dedicated athletes run stronger and longer in 45 countries and counting.

NATHAN’s essential hydration, visibility and performance offerings targeted to road warriors, ultrarunners, triathletes, couch to 5Kers and every dedicated athlete in between, include industry-leading and best-selling hydration vests, belts, handhelds, bottles, running paks, active visibility and reflective vests and other outdoor gear essentials, all designed for a life in motion. Run stronger and longer at NathanSports.com, Tweet us @NathanPerfGear, and like us on Facebook @Nathan Performance Gear.

Read the full article at http://pubs.royle.com/article/NATHAN+Celebrates+National+Running+Safety+Month+in+November/1899977/241137/article.html.

Outlast Presents New Filling Material

PCM Viscose and Down are the Perfect Symbiosis for an Optimum Sleeping Climate

Outlast Technologies, market leader for temperature regulating phase change materials (PCMs), enlarges its product range again and presents the new performance filling material “Universe:” Heat and moisture regulating PCM viscose fibers combine perfectly with cozy downs and offer a natural solution for climate comfort in bedding and apparel products.

The heat managing Outlast PCM viscose fibers form one part of the new filling material “Universe” (30 percent viscose Outlast, 70 percent down). They are 10 millimeters short cut fibers with 7 decitex. Such a thick fiber with a high diameter was deliberately selected. “So we can guarantee a high loading of phase change materials (PCMs),” says Martin Bentz, Managing Director of Outlast Europe GmbH, Heidenheim/ Germany. “The performance compared to a standard PCM viscose fiber here is four times higher.” In combination with the down, Outlast has developed a product offering optimum thermal comfort. The downs display their advantages like lightness, fluffy volume and naturalness, the Outlast PCM viscose fibers regulate and optimize the climate comfort. Overheating and sweating are reduced significantly.

What sounds easy was technically a very big challenge. “In conjunction with our well-known partner Kelheim Fibres, we are happy to have successfully obtained this new process–a homogeneous blend where both wash and care requirements are ensured,” continues Bentz.

Thus, Outlast has further tested on “filling material” and found out that PCM filling materials are ideally suited to provide an optimum heat and moisture management. “The air transports body heat quickly to the performance fibers,” explains Volker Schuster, Director R&D at Outlast Europe. “One important aspect is that all fibers inside a filling altogether build a huge surface. And all fibers are flowed around by air. Therefore every fiber can react very quickly to temperature changes. Since the airflow is increased, this allows the PCMs to be more active in loading and discharging.” As a result, temperature changes are minimized and sweating can be reduced significantly.

And Outlast strengthens: The new PCM filling material optimizes the climate proactively—contrary to other technologies that are merely transporting sweat. Outlast technology is not a wicking technology, which manages moisture by reacting to sweat and pulling it away from the skin. Outlast technology proactively manages your skin temperature while controlling the production of moisture before it begins. That’s the Outlast difference. And you will feel this difference also in comfort and hygiene. Interesting side effect: By using the new down/PCM viscose fiber blend the material costs of an end product (in comparison to the use of 100 percent down) can be reduced while also offering an interesting added value and more performance. This offers a benefit to manufacturers as well as to consumers.

Outlast Technology

Outlast technology was originally developed for NASA to protect astronauts from temperature fluctuations in space. Outlast technology utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Outlast technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for a longer period of time. Outlast phase change materials work in the same way. The PCMs have the capacity to absorb, store and release excess heat. This gives any product containing Outlast technology the ability to continually regulate skin’s microclimate. As the skin gets hot, the heat is absorbed, and as it cools, that heat is released. The benefits of Outlast products at a glance:

• Absorbs excess body heat
• Manages moisture
• Reduces overheating
• Reduces chilling
• Reduces perspiration
• Continuously adapts to thermal changes

For more information, come and see Outlast at Booth #40197 during OR Winter Market, Jan. 21-24, 2015 in Salt Lake City.

Read the full article at http://pubs.royle.com/article/Outlast+Presents+New+Filling+Material/1899979/241137/article.html.

Patagonia Names New General Manager for Europe

AMSTERDAM—Patagonia welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East.

Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed and ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters.

“We have a strong and dedicated team of people working in Europe and Ryan is a natural fit to move our business forward,” said Patagonia CEO Rose Marcario.

“Ryan is a dynamic leader with a strong industry background and the right person to lead the team in Europe,” said Patagonia Vice President of Global Sales John Collins. “As a climber and backcountry enthusiast, Ryan understands our core customer, and his work with direct action environmental groups is aligned with our mission and values.”

“I am excited and honored to join Patagonia,” said Gellert. “In addition to being an exceptional brand with an extraordinary team, Patagonia’s consistent leadership on issues of sustainability has long been an inspiring. I look forward to working closely with the Patagonia team and its partners throughout Europe.”

Patagonia recently reorganized in Europe to build out an even stronger regional presence—especially in areas with critical relevance to snow sports, alpine climbing, fly fishing and surf. Central functions moved to Amsterdam to position the company for better pan-European awareness from a business and environmental perspective.

Patagonia has long supported environmental activism in European Countries. Patagonia has donated one percent of its revenue in Europe to grassroots environmental groups since 1990, including grants made to 159 different European organizations in the past five years.

Gellert holds a J.D. from the S.J. Quinney College of Law at the University of Utah; an MBA from Florida Institute of Technology; and a B.S.B.A. in finance from the University of North Carolina— Charlotte.

Gellert takes over from Stefan Whalen, who led Patagonia’s European business for two years, including the recent restructuring.

“Stefan played a crucial role in helping to build a stronger foundation for Patagonia Europe over the last two years,” said Collins. “He managed the company through the transition to our new Amsterdam headquarters, while growing our business and brand presence across the EU. We’re grateful for Stefan’s efforts and dedication during his time with Patagonia.”

Read the full article at http://pubs.royle.com/article/Patagonia+Names+New+General+Manager+for+Europe/1899982/241137/article.html.

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