ADHA Access May/June 2013 : IFC

Uncover the true potential of stabilized stannous fluoride toothpaste. The antibacterial action of f stabilized stannous fluoride Stannous fluoride has long been recognized as a fluoride source that exerts antibacterial actions against the bacteria that cause plaque and gingivitis; however, in order to deliver the full therapeutic potential of f stannous fluoride, the ingredient has to be stabilized. The result is a stabilized stannous fluoride toothpaste that not only fights caries, plaque, and gingivitis, but also treats dentinal hypersensitivity. Data show Crest® PRO-HEALTH® inhibits the bacteria that cause plaque and gingivitis for 12 hours and reduces the bleeding associated with gingivitis by 57%. 1 To deliver all of f the benefits without the trade-offs, Crest PRO-HEALTH was developed. It is the first and only toothpaste to utilize a balance of f ingredients, including stannous fluoride and sodium hexametaphosphate. Effective stain removal that’s safe on enamel Stannous fluoride and sodium hexametaphosphate are highly reactive with typical dentifrice ingredients. The successful formulation of f these 2 ingredients results in a dentifrice with a unique consistency and brushing experience. Your patients will notice that the formula contains sodium hexametaphosphate particles. The particles will begin dissolving immediately when they interact with saliva and are in no way harmful to enamel. The sodium hexametaphosphate disrupts the stain on the tooth’s pellicle to remove existing stains and binds at the tooth surface to prevent new stains from forming. UNTREATED Bacteria associated with plaque and gingivitis These The Th se im i images age s de d depict pc pic i t a dramatization. dr d ama aati t ati tiz at ti on o n The se Th e im i age ge g e s de pic c t a dr d ram ama a ma tiz ati a on at on. n 12 HOURS AFTER USE OF STABILIZED STANNOUS FLUORIDE TOOTHPASTE UNTREATED Two effective ingredients, 7 clinical benefits It’s important to understand that while the first formulations to include stannous fluoride were effective, T h s Th The se e i im m age g s d de pic p t a dr pi d ama ma a tiz ti t i ati on on. they were not optimal. Early products either did not stabilize Give patients 7 benefits in one toothpaste thestannous fluoride or had Stabilized stannous fluoride Sodium hexametaphosphate drawbacks of f extrinsic staining and an astringent taste. s3FEVDFTQMBRVF s 3FNPWFTFYUSJOTJDTUBJOTBOE protects against future staining s3FEVDFTHJOHJWJUJT s)FMQTQSFWFOUDBMDVMVT s1SPUFDUTBHBJOTUIZQFSTFOTJUJWJUZ s 'JHIUTDBSJFTBOETUSFOHUIFOTFOBNFM s3FEVDFTIBMJUPTJT Sodium hexametaphosphate stays on tooth surface and in pellicle to displace existing stains and help protect against future stains. 2 For more information on stabilized stannous fluoride toothpaste and the 80+ clinical trials performed that validate its benefits, visit dentalcare.com. References: 1 . Mankodi S, Bartizek RD, Winston JL, et al. Anti-gingivitis efficacy of f a stabilized 0.454% stannous fluoride/sodium hexametaphosphate dentifrice. J Clin Periodontol. 2005;32(1):75-80. 2. Baig AA, White D, van der Mei H, et al. Hexametaphosphate dentifrice effects pellicle conditioning films. J Dent Res . 2006;85(spec issue). Abstract 694. © 2012 P&G PGC-6021B ORAL-13596

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