SMM July-August 2012 : Page 1

INCENTIVE GIFT CARDS SUPPLIER DIRECTORY 19 CHARGE THE TROOPS WITH CONSUMER ELECTRONICS 38 CONTENTED COWS MOO REDUX 58 SALES AND MARKETING .COM JULY/AUGUST 2012 » $ 10 What’s out there? Customer Data How do you get it? What do you do with it? page 42

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