SMM January-February 2012 : Page 1

CSI: SALES INVESTIGATING THE FAILED SALES PITCH 30 GIFT CARDS THAT DON’T COST (MUCH) UNTIL THEY’RE REDEEMED 42 SALES AND MARKETING .COM JAN/FEB 2012 » $ 10 Meeting of the minds For sales and marketing teams, it’s work together or die fighting 26 leadership There’s a 90% chance you’re ineffective 24 closers Challenge your customers 50

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