SMM Jan-Feb 2015 : Page 3

contents cover story 26 People Powered Brand The DEPARTMENTS editor’s notebook New year, new ideas 4 Branding may be more important in B2B than in consumer markets, but the path to success is altogether different NEXT The marketing tool that technology can’t replace, plus other sales and marketing talkers 6 the sales conversation Ramp up your sales kick-off 12 Top Performers An assortment of new incentive ideas from our advertisers marketing column The big picture as a business model 14 46 technology Can marketers overcome technology overload? 18 meetings & incentive travel Januar y 2015 Branded Branded Offsite events in an uncertain world 22 ve ive nti ent I nce se ndi OR ercha M Merchandis Y CT RE DIRE DI s with Organization Organizations programs programs recognition recognition form other outperform outper to 1 in companies companies 3 growth. revenue growth. f revenue terms of incentive f incentive directory of This directory suppliers suppliers merchandise merchandise brands that es the brands features featur reps who can work and the them to work. help you put Marketing How to sell your company’s expertise the right way product review Gift cards 34 16 closers A straight-talking former HR professional tells managers to pull their own weight 50 37 One-stop incentive shopping SALES AND MARKETING .COM JAN/FEB 2015 3

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