SMM March_April_2016 : Page 1

HOW WOULD THE PRESIDENTIAL CANDIDATES RATE AS SALES REPS? ............. 6 WHY CLOSING THE DEAL ISN’T ENOUGH ....... 16 LIFESTYLE AND EXPERIENTIAL INCENTIVES ......................... 28 SALES AND MARKETING .COM MAR /APR 2016 » $ 10 ‘carrying Look who’s a bag’ Women are making a statement in B2B sales PAGE 30

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